‘Phill Savidge blew my mind in the 90s. Now he can blow yours too.’ John Niven
'You will laugh until your septum falls out.’ Luke Haines, The Auteurs
'If anyone knows where the bodies are buried, it’s Phill.’ Mat Osman, Suede
‘Phill was there, and his memoir is full of the period’s swagger and sense of fun, with just the right amount of distance and perspective.’ Stuart Maconie
Phill Savidge is widely credited as being the main instigator of the Britpop music movement that swept the UK in the mid-1990s. Savidge was co-founder and head of legendary public-relations company Savage & Best, who represented most of the artists associated with the scene, including Suede, Pulp, The Verve, Elastica, Kula Shaker, Spiritualized, Menswear, The Auteurs, and Black Box Recorder.
Phill suggests that Britpop came about by accident because he refused to represent any American bands. He subsequently ended up with an extremely accessible, media-friendly roster that lived around the corner and included the most exciting press-worthy acts of the era. His unique experience at the epicentre of Britpop led to many intimate, not entirely self-congratulatory encounters with a who’s who of popular culture—including Brett Anderson, Damon Albarn, Roy Orbison, David Bowie, Joe Strummer, Lou Reed, Michael Barrymore, Richard Ashcroft, Andrew Lloyd Webber, Mick Jagger, George Lucas, Damien Hirst, and Dave Stewart, amongst others.
Imagine David Sedaris with a hangover and an expense account and you’re halfway to appreciating the delinquent delights of Lunch With The Wild Frontiers.